Duncan MacPherson
Duncan is the co-author of 'The Blue Square Method' and the widely renowned 'The Advisor Playbook'
Duncan MacPherson stands out as a distinguished thought leader in the financial industry, dedicating his expertise to shaping business development and branding strategies. As CEO of Pareto Systems and co-author of 'The Advisor Playbook' and 'The Blue Square Method,' Duncan guides advisory teams in attracting elite clients, refining service models, and driving business growth.
Experience
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